Marketing Consulting

A Fractional CMO is an experienced marketing executive who works with a business on a fractional basis, with a focus on:

1. Defining marketing strategy
2. Translating marketing strategy into action and results
3. Managing, growing, and mentoring the company’s marketing team or working directly with the owner
4. Implementation of the actual marketing campaigns & hands on implementation of ads, emails, social media, etc.
5. Driving sales growth


The idea of mid-sized companies hiring fractional executives is not new, though there has been significant growth in this practice over the past several years. A fractional CMO can bring incredible value to companies where having a full-time CMO wouldn’t make sense, either fiscally or even practically due to the typical scope of challenges needing attention.

Fractional CMO works with you to develop strategic insights, formulate branding strategy, and oversee a marketing transformation that will get you – and keep you – on top of your competitive marketplace. They embed with your leadership team and seek to understand your business objectives in order to to develop fresh and impactful marketing strategies that will drive growth for your organization. With their experience running the marketing function and developing marketing talent, they can transform your team into a lead machine, driving sales growth.